george bamford x G-SHOCK
branded content
Casio wanted to communicate their latest brand partnership with high-end custom watch designer George Bamford. The film needed to communicate the quality of his approach, allow his enthusiasm for G-Shock to shine through while facilitating the transfer of his cachet to the Casio brand.
As branded content it was important to avoid feeling too commercial and offer the target audience of watch enthusiasts genuine insight in to subjects they care about.
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