CASE STUDY: GSK PLC

 
 
 

The challenge

Is it possible to turn five days of high-quality face-to-face training into a blended-learning course and still keep investigations standards sky-high.

A global pharmaceutical company with over 500 HR corporate investigations people across the globe prides itself on its transparent, ‘speak up’ culture. Every year, they dig into thousands of concerns raised by staff around the world and they make their recommendations for the appropriate action to take in each case. It’s a high-stakes role, and absolutely vital that each of these investigators are trained to the highest standards so they’re always meticulous and consistent in how they work. Trouble was, flying trainers and participants around the world to get them all in the same room for 5 days of high-quality training was becoming a logistical nightmare.

The insight

Our first job was to quickly get up to speed with investigators’ roles, the skills they’re trained to apply, and the myriad allegations they have to deal with every day. When we emerged, it was time for action, and time to create. We knew the key with the training would be to spread the takeaways across different media, with different kinds of pacing, and as many interactive elements as we could possibly create. So, working within the company’s existing online learning platform, we helped to collate all the relevant information across a coherent, seven-module learner journey.

 
 

The idea

How do you eat an elephant? One bite at a time. We can only process so much information at once. The best way to make sure people genuinely learn great swathes of knowledge is to break it up into manageable, bitesize pieces. That’s why we spread the training course across seven modules, and gave people the opportunity to rest between each of them so the skills they’d learned could be consolidated before they jumped into the next module.

Pictures are easier to understand and recall than words. That’s because we codify images in our minds in two ways: first as the visual we’re seeing, and second as the concept that the image represents. See a picture of a dog, and your mind says ‘that’s a dog’, while at the same time memorising the image of the dog itself too. That’s why it was so important that our learning materials included as many consistent visual elements as possible. It’s the best way to help people recall the skills they need to know when they have to use them in real-life situations later on.

The result

The investigations training course has been such a time, cost and planet-saver that we went on to complete a second phase of the project to further finesse the user experience, as well as several other projects in different parts of the company, creating similar solutions for other teams. The feedback ever since has been brilliant.

 

GSK PLC - CUSTOMER MATERIALS

GSK PLC - TECH & CYBER TREATS

GSK PLC - ROBBERY & ASSAULT

GSK PLC - MEALS EDUCATION

 
 

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