CASE STUDY: THE SUNDAY TIMES - RACONTUER
The challenge
Raconteur create renowned special reports on cutting edge innovations and thinking for the Sunday Times business supplement. Their infographics and visual style is legendary and we were charged with creating some inaugeral content for their new branded content platform.
data storage
MANUFACTURING
The result
We collaborated with motion designer Eric Dias to recreate animated versions of the Raconteur print style. By telling the story visually we kept voiceover and text to a minimum, helping the films to stand out from their more typographic peers.
Following a successful launch the platform went from strength to strength led by our four pieces of branded content for multinational insurance company, FM Global.