Casio G-Shock asked us to work with big wave surfer Andrew Cotton to produce a film to lead their SeaMaster watch campaign. Moving away from traditional surf films, we decided to show Andrew’s relationship with the sea.
The Man. The Mission. The Sea. Watch the ultimate wave chaser, Andrew Cotton, on his latest adventure with G-SHOCK #EARNTHEMOMENT
Exploring the themes of time, precision and toughness the film’s focus was the journey rather than the end result.
We also deliverEd a series of short films for social expanding on the story.
We spent a week shooting with big wave surfers Andrew Cotton and Hugo Vau as they searched for a new surfable wave in the Atlantic off the coast of Portugal. The main film, The Journey, is a testament to the value, fun and pleasure making a trip. This short piece of content was made during their travels. We listen in as the boys reflect on the power of the sea. Go to www.g-shock.co.uk to find out more
We spent a week shooting with big wave surfers Andrew Cotton and Hugo Vau as they searched for a new surfable wave in the Atlantic off the coast of Portugal. The main film, The Journey, is a testament to the value, fun and pleasure making a trip. In this short piece we hear from Andrew, as he explores a natural sea worn cave system, about the value of following your heart. Go to g-shock.co.uk to find out more
We spent a week shooting with big wave surfers Andrew Cotton and Hugo Vau as they searched for a new surfable wave in the Atlantic off the coast of Portugal. The main film, The Journey, is a testament to the value, fun and pleasure making a trip. This short piece of content was made during their travels. Here Hugo Vau, who as well as being a big wave surfer is an accomplished free diver, reflects on his love of the ocean and how diving makes him feel. Go to g-shock.co.uk to find out more