Kicking off The G-SHOCK x MOD COLLABORATION WITH A suite of content
Charged with turning two hours of access to the Royal Marine’s training base in to a social media campaign, we chose to focus on the infamous Mud Run. By putting slow motion cameras where they should never go, we delivered a detailed examination of endurance and toughness.
For the production value of one film we delivered a month of social content
By taking the exercise and breaking it down in to 10 x 20 second chunks we were able to create a series of mini films for distribution on Instagram and Facebook. We released them out of order, starting with the most indecipherable, and this encouraged engagement as the audience worked to decode what was going on. Each post was accompanied by an Instagram/Facebook story linking back to it.
Each week three IG/FB stories and three 20 second film posts would reveal part of the picture. Once the audience’s interest had been piqued a minute long film would drop providing a more detailed explaination of what had come before. Every piece of content was unique, utilising the cream of 16 hours footage to ensure minimum repetition and maximum engagement.
