In November we crafted a series of recipe videos for Nespresso’s social media channels.
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2018 Website Relaunch
Marketing has evolved. Interruption is out and engagement is in and by every metric video is king. In a sea of choice, every interaction is a transaction, purchasing trust, goodwill and loyalty.
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Everyone's at it...
...or so it seems, having just read the Social Media Bots article published last Saturday in the New York Times, everyone from small businesses to celebrities are buying their social media engagement in bulk.
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Happy New Year
Happy New Year everyone! This is the part of the year when I become highly aware of time itself.
Read MoreTime vs Talent
Where do you focus your limited online film content budget? Do you spend it on profile heavy talent or on time researching and crafting your narrative to draw in your audience?
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Does entertainment always have to be enjoyable?
I realised the other day that the reason I like Marmite is because I’m not sure I like Marmite. It’s like scratching an itch and it got me thinking, does entertainment always have to be enjoyable?
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Objectivity Reborn
A while back I wrote about objectivity being officially dead. It raised some bleak questions about what happens when the authenticity of video and images can't be verified.
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The Devil's in the Detail
The devil's in the detail, especially when you are shooting close up. We recently had the pleasure of shooting with the super talented Brenden McGinty at his insanely well stocked 16Oz Studio.
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What does it take to get a lead story on Vice?
Cross the border into Sudan, get captured by militia, get yourself sold to the government, spend 60 days in prison being interrogated, escape and then ask your friends at Kash to animate the experience.
Read MoreHalloween is not for everyone
On this All Hallows’ Eve I thought I’d share with you a music video I directed earlier in my career that was banned from release by the music artist himself.
Read MoreThe most inventive brand videos
Vimeo has consistently been a place of inspiration for me. Sometimes I’m driven to action, sometimes I feel crushed by the sheer weight of talent on this platform. Either way I always come away with new ideas.
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Objectivity is dead
Objectivity is officially dead. Adobe killed it…with a little help.
Read MoreHip to be Square
We all know video is the king of engagement on social. But you'd be surprised how much more engagement you'll receive if your video is square.
Read MoreBranded Entertainment
Samsung has made another foray into branded content with its new series The Domestics. It follows in the footsteps of their highly engaging connected series and I'm enjoying it muchly. Admittedly, this kind of thing is very much chalk and cheese so you’ll either love it or hate it.
Read MoreLow cost, high value
I was recently sent this great piece of content, advertising the release of Guardians of the Galaxy 2 on Blueray.
Read More2D Animation
We were asked to animate sections of this film ‘Hunted in Sudan’ for Channel 4 News.
Read MoreAsking the British Museum "What is money?"
Why don’t they teach real life economics at school? Borrowing, saving, interest, investment. These would be useful skills for later life, right? When was the last time you used Pythagoras’ theorem?
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Meeting Momentum Media Team
We popped down to a meeting of the Momentum media team yesterday. They had huge success during the recent election campaign garnering over 7 million organic views largely through clipping (snatching clips of other content and cutting it with on screen messaging), one minute articles and features.
Read MoreFilming for BP
We've been out shooting Team Renault F1 drivers Nico Hulkenberg and Jolyon Palmer for BP.
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Evolution of Form #4
There's been a gradual evolution of how stories are told via traditional mediums. We've seen A-listers moving to the small screen to tell stories across whole seasons of television shows, and movies painting entire universes across a decade of cinema.
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