More than ever, the experiences people have of brands are public. In this TripAdvisor world where customer feedback is instant and has the ability to be seen far and wide, there is no room for spin.
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We spent a week shooting with big wave surfers Andrew Cotton and Hugo Vau as they searched for a new surfable wave in the Atlantic off the coast of Portugal. The main film, The Journey, is a testament to the value, fun and pleasure making a trip. In this more, playful, product focused film, Andrew Cotton reflects on what he uses his G-shock for. Go to g-shock.co.uk to find out more